Carboxymethyl Cellulose functions as thickening rheology modifier, moisture retention,texture/body building,suspension, binding agent,etc.in cosmetic & personnel applications. Adding CMC into toothpaste has obvious effects in binding and build body-structure. Due to our CMC’s good uniform substitution ability, excellent salt tolerance and acid resistance,the toothpaste shall be easy extruded out and show better appearance, smooth and comfortable toothfeel.Using of CMC also has the effects of moisture retention,extend shelf life and improve flavor release. Our toothpaste grade CMC have a good compatibility with other components in toothpaste to produce a smooth,good textured body toothpaste and easy to shape.